Some view showing kindness as a means to an end, especially in business for sales and marketing.

The theory is to 'be kind so people will do what you want.'

But genuine KINDNESS IS ALWAYS THE RIGHT RESPONSE.

Marcus Aurelius once said, "Kindness is unconquerable, so long as it is without flattery or hypocrisy."

Authentic kindness involves the "do unto others" principle in non-self-serving ways.

In Episode 9 of The Joyful Communications Podcast, I unpack the concept of using ethical and authentic kindness in business.

Join me as I answer the question: Is Kindness A Business Communications Strategy?

Be sure to stick to the end because you'll hear me share FIVE ways you can weave kindness in your marketing communications.

Listen by going here or pulling up Episode 9 of The Joyful Communications Podcast on Apple, iHeartRadio, or Spotify.