Close the Gap Between Marcom Results & Integrity

Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware. 
 
These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.
 
"Thank you for...

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Another AI Hoodwink Strikes Again alignment artificial intelligence authentic business communications copywriting marketing spiritual intelligence transformation

When my coaching call ended, I took my two energetic fur-kids outside to play ball for 5 minutes.

 

The temperature felt "pleasant" (for Florida), BUT dark rain clouds loomed overhead with the...

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Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night: 

Authentic Christians cannot hide Jesus.

 

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and...

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Is AI Your Source or Resource? alignment artificial intelligence authentic faith focus

When it comes to marketing and copywriting, the release of ChatGPT and other tools has created an AI-hype frenzy.

(You've seen it happening, too, right?!)

The wide array of shiny new tools for...

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KDE Podcast Live Episode 426: What's All the Hype About AI? Does It Really Matter? alignment artificial intelligence authentic business business owner deceptive faith podcast

One of the HOTTEST TOPICS in business today surrounds the use of AI to create and do, especially for marketing content.

While I'm a regular co-host for the KDE Live Podcast, for episode 426...

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Podcast Interview: Power Up Your Marriage & Business authentic business communications copywriting interview podcast

When you listen to this podcast, you'll hear me share about writing marketing messages that sell, and so much more.

Robert & Kay Lee Fukui talk with me about working in corporate...

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Jumping From First Date to Marriage Proposal alignment authentic copywriting joyful copy strategy success writing tips

The way we approach life and business says a lot about who we are as individuals.

Some see everything as a negotiation.

Al Pacino and Keanu Reeves’ exchange in The Devils Advocate comes to...

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Podcast Interview: Kingdom Driven Entrepreneur with Shae Bynes authentic copywriting interview joyful copy podcast
When you listen to this podcast, you'll uncover insights about my journey in life and business over the past few years.
 
After you listen, I'd love to hear your key takeaways. What stood...
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What Buttons Are You Pushing? authentic copy copywriting framework joyful copy wordsmatter writing tip

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell...

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Persuasion vs. Manipulation authentic business copy credibility virtual summit
Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.
It is hard to avoid the two concepts because they have become part of societal...
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How Will You Respond? alignment authentic copy copywriting wordsmatter

Finding a way to save lives from an invisible virus is key to our success as a human race.

We aren’t watching an action thriller movie.

Coronavirus is happening in real-life around the...

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How Do You Use Words? alignment authentic business copywriting entrepreneur writing

 

Everyone uses words in some form or fashion.

Some use words more than others.

No matter which end of the spectrum you are on, words are an intrinsic part of life because we all use them...

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