Is Your Marketing Missing Authentic Joy?Ā Get Tips šŸ‘‡šŸ»

An Antidote to Deceptive Communications Tactics alignment authentic communications credibility deceptive framework joyful communications joyful copy marketing writing tips

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish st...

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Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware.Ā 
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These words came to mind as a lady displayedĀ multiple emotional outburstsĀ at a luncheon I attended recently.
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"Thank you for making me look STUPID in front...

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Another AI Hoodwink Strikes Again alignment artificial intelligence authentic business communications copywriting marketing spiritual intelligence transformation

When my coaching call ended, I took my two energetic fur-kids outside to play ball for 5 minutes.

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The temperature felt "pleasant" (for Florida), BUT dark rain clouds loomed overhead with the promi...

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Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night:Ā 

Authentic Christians cannot hide Jesus.

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You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and bosses.

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I frequ...

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Is AI Your Source or Resource? alignment artificial intelligence authentic faith focus

When it comes to marketing and copywriting, the release of ChatGPT and other tools has created an AI-hype frenzy.

(You've seen it happening, too, right?!)

The wide array of shiny new tools for creat...

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KDE Podcast Live Episode 426: What's All the Hype About AI? Does It Really Matter? alignment artificial intelligence authentic business business owner deceptive faith podcast

One of theĀ HOTTEST TOPICS in business today surrounds the use of AI to create and do, especially for marketing content.

While I'm a regular co-host for the KDE Live Podcast, for episode 426 they invi...

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Podcast Interview: Power Up Your Marriage & Business authentic business communications copywriting interview podcast

When you listen to this podcast, you'll hear me share about writing marketing messages that sell, and so much more.

Robert & Kay Lee Fukui talk with me about working in corporate AmericaĀ and the tens...

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Jumping From First Date to Marriage Proposal alignment authentic copywriting joyful copy strategy success writing tips

The way we approach life and business says a lot about who we are as individuals.

Some see everything as a negotiation.

Al Pacino and Keanu Reeves’ exchange in The Devils Advocate comes to mind when...

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Podcast Interview: Kingdom Driven Entrepreneur with Shae Bynes authentic copywriting interview joyful copy podcast
When you listen to this podcast, you'll uncover insights about my journey in life and business over the past few years.
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After you listen, I'd love to hear your key takeaways. What stood out
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What Buttons Are You Pushing? authentic copy copywriting framework joyful copy wordsmatter writing tip

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell the...

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Persuasion vs. Manipulation authentic business copy credibility virtual summit
Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.⁣
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It is hard to avoid the two concepts because they have become part of societal DN...
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How Will You Respond? alignment authentic copy copywriting wordsmatter

Finding a way to save lives from an invisible virus is key to our success as a human race.

We aren’t watching an action thriller movie.

Coronavirus is happening in real-life around the globe rig

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