The world today is full of distractions. In the midst of it all, marketing often promises one thing while subtly delivering something else.

Like a magician performing sleight of hand, brands and busi...

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you c...

Doesn't marketing feel like a contest in today's fast-paced online world? 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use every tric...

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream com...

As purpose-driven leaders and Christian business owners, integrity is at the core of everything we think, say, create, and do. This principle extends to our marketing efforts, where building trust wit...

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and attendees, sh...

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

Th...

Have you ever sparked someone's interest with your thoughts, products, or services? 

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly awaiti...

Fact One: Discerning truth from deception is elusive, especially in our AI-focused society. (Sadly, humans have wrestled with deceptive practices for centuries.)

Fact Two: While many individuals and ...

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish st...

There are those who do and create quickly without thinking... and those who analyze every angle possible before moving forward.

Some get stuck in a state of overwhelm because they don't know where to...

Most sources say strategic marketing planing became a thing between 1952 and 1964.

But strategic planning is discussed throughout The Ultimate How-To Guide (aka The Bible), which is over 3,400 years ...