You either love it or you hate it.

Some use it as a form of expression. Others use it as a de-stressing tool.

And even others use it as a way to complain and whine while getting nothing done at all....

My previous post gave you five tips for infusing your copy with Frosty's Spirit. (If you missed it, you may want to go check it out.)

Now let's look at creating marketing copy to "Shine Like Rudolph....

Holiday sentiments are abundant right now, but this one caught my eye:

Dance like Frosty.

Shine like Rudolph.

Give like Santa.

Love like Jesus.

Wouldn't it be wonderful if we could weave this typ...

We've all suffered from "blank-page syndrome." You know, when the cursor on your page just blinks, but you can't think of what to write no matter what you think or do?

Sometimes not knowing what to w...

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind. 

I was tired of waiting. I needed to get down the road. 

And IF I ran the light, nobo...

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell the...

Just the other day Robert and I were in the kitchen, and with his back to me, he said: "Will you hand me that?"

"Hand you that what?" I asked.

He turned around and said, "Will you hand me that plate...

Life seems filled with a long list of frustrations. In the past few days alone, my list of toestubbers keeps growing at a rapid pace.

From the client who struggles to follow-thru with a promise… To t...

Have you ever met someone who jumped straight from hello to a marriage proposal?

I think we all have encountered that in one way or another. 

Here’s What Happened...

I was living in Tampa Bay when ...

Last week, I had the opportunity to speak during a Virtual Summit about using copywriting to move from Joyless to JoyFUL.

Facilitated like a podcast interview on video, the energy of the live audienc...