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One-Size-Fits-None: Why Cookie-Cutter Marketing Communications Doesnโ€™t Work copywriting focus framework joyful communications landing page writing tips

When you scroll through social media, does it sometimes feel like every fitness ad shouts a similar generic message? "Get fit!" "Download our app!"

Instead of pulling you in, you scroll on by. WHY?...

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Marooned Monologue or Inspiring Symphony? Create Landing Pages That Connect connection copywriting focus joyful communications landing page transformation writing tips

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t...

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Are You Sabotaging Your Free Offer? Avoid These Common Mistakes content copywriting framework joyful communications marketing messaging writing tips

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow...

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Is Your Urgency Real, or Is It Memorex? alignment authentic communication copywriting credibility ethical wordsmatter

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

...

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Give Like Santa Year-Round? Do This. communications copywriting marketing writing tips

My last two blog posts offered you TEN tips to help your content Dance Like Frosty and Shine Like Rudolph(If you missed them, you'll want to click the corresponding hyperlinks.)

...

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Another AI Hoodwink Strikes Again alignment artificial intelligence authentic business communications copywriting marketing spiritual intelligence transformation

When my coaching call ended, I took my two energetic fur-kids outside to play ball for 5 minutes.

 

The temperature felt "pleasant" (for Florida), BUT dark rain clouds loomed overhead with the...

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Podcast Interview: Power Up Your Marriage & Business authentic business communications copywriting interview podcast

When you listen to this podcast, you'll hear me share about writing marketing messages that sell, and so much more.

Robert & Kay Lee Fukui talk with me about working in corporate...

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If Nobody Sees, Does It Matter? alignment business communication copy copywriting faith focus ideas joyful copy new normal planning strategy writing tips

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind. 

I was tired of waiting. I needed to get down the road. 

And IF I ran the...

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Go Solo Entrepreneur Interview business business owner coaching copywriting entrepreneurs interview lessons

Cat Domingo of Go Solo recently interviewed me to learn more about my business and how I show up in the world. What I loved most about this opportunity was the ability to share tips for anyone...

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Jumping From First Date to Marriage Proposal alignment authentic copywriting joyful copy strategy success writing tips

The way we approach life and business says a lot about who we are as individuals.

Some see everything as a negotiation.

Al Pacino and Keanu Reeves’ exchange in The Devils Advocate comes to...

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The Reason Why Your Audience Doesn't Take Action copywriting persuasion tips why writing tip

If you had the opportunity to vacation at an all-inclusive resort for a week, you’d probably get excited. Right?! Me, too. Unfortunately, that’s not what happened to some friends of...

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Podcast Interview: Kingdom Driven Entrepreneur with Shae Bynes authentic copywriting interview joyful copy podcast
When you listen to this podcast, you'll uncover insights about my journey in life and business over the past few years.
 
After you listen, I'd love to hear your key takeaways. What stood...
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