Close the Gap Between Marcom Results & Integrity

Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

Is Truthful Persuasion Just a Myth? alignment authentic communication content credibility deceptive ethical joyful communications marketing strategy tips

Doesn't marketing feel like a contest in today's fast-paced online world? 

 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use...

Continue Reading...
 
The Marketing Pressure Cooker: Maintaining Integrity in a Click-Crazy World alignment authentic business owner communications deceptive entrepreneurs ethical joyful communications marketing

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream...

Continue Reading...
The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which...

Continue Reading...
How Ethical Email Practices Will Set Your Business Apart alignment authentic credibility deceptive email ethical joyful communications marketing trust

As purpose-driven leaders and Christian business owners, integrity is at the core of everything we think, say, create, and do. This principle extends to our marketing efforts, where building trust...

Continue Reading...
An Antidote to Deceptive Communications Tactics alignment authentic communications credibility deceptive framework joyful communications joyful copy marketing writing tips

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish...

Continue Reading...
KDE Podcast Live Episode 426: What's All the Hype About AI? Does It Really Matter? alignment artificial intelligence authentic business business owner deceptive faith podcast

One of the HOTTEST TOPICS in business today surrounds the use of AI to create and do, especially for marketing content.

While I'm a regular co-host for the KDE Live Podcast, for episode 426...

Continue Reading...
Are You Caught in the AI Hype-Frenzy? alignment artificial intelligence deceptive

"AI to the left of me

Challenges to the right

Everywhere I look there are AI options

Guaranteeing to make my business shine bright

But nowhere in the mix does any option I see

Put the focus on...

Continue Reading...
How Life Imitates Deceptive Copywriting Practices copywriting deceptive
Like most, the pandemic hit these people hard because they couldn't work as waiters or cooks like they usually did. And even if they could, the money they earned wasn't providing what they wanted....
Continue Reading...