Close the Gap Between Marcom Results & Integrity

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One-Size-Fits-None: Why Cookie-Cutter Marketing Communications Doesnโ€™t Work copywriting focus framework joyful communications landing page writing tips

When you scroll through social media, does it sometimes feel like every fitness ad shouts a similar generic message? "Get fit!" "Download our app!"

Instead of pulling you in, you scroll on by. WHY?...

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Marooned Monologue or Inspiring Symphony? Create Landing Pages That Connect connection copywriting focus joyful communications landing page transformation writing tips

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t...

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Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware. 
 
These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.
 
"Thank you for...

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Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night: 

Authentic Christians cannot hide Jesus.

 

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and...

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Is AI Your Source or Resource? alignment artificial intelligence authentic faith focus

When it comes to marketing and copywriting, the release of ChatGPT and other tools has created an AI-hype frenzy.

(You've seen it happening, too, right?!)

The wide array of shiny new tools for...

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If Nobody Sees, Does It Matter? alignment business communication copy copywriting faith focus ideas joyful copy new normal planning strategy writing tips

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind. 

I was tired of waiting. I needed to get down the road. 

And IF I ran the...

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What Are You Focused On? copywriting focus marketing transformation

Humans are like sponges that absorb whatever they're around. What we focus on is what we tend to become more like.

If you keep talking about how your life sucks, then everything around you will...

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