Joy's Blog

From Truth to Trust: Tips for Building Lasting Connections alignment authentic ethical joyful communications joyful copy marketing relationship trust

Fact One: Discerning truth from deception is elusive, especially in our AI-focused society. (Sadly, humans have wrestled with deceptive practices for centuries.)

Fact Two: While many...

An Antidote to Deceptive Communications Tactics alignment authentic communications credibility deceptive framework joyful communications joyful copy marketing writing tips

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish...

Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware.

These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.

"Thank you for...

Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night:

Authentic Christians cannot hide Jesus.

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and...

If Nobody Sees, Does It Matter? alignment business communication copy copywriting faith focus ideas joyful copy new normal planning strategy writing tips

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind.

I was tired of waiting. I needed to get down the road.

And IF I ran the...

Jumping From First Date to Marriage Proposal alignment authentic copywriting joyful copy strategy success writing tips

The way we approach life and business says a lot about who we are as individuals.

Some see everything as a negotiation.

Al Pacino and Keanu Reeves’ exchange in The Devils Advocate comes to...

Podcast Interview: Kingdom Driven Entrepreneur with Shae Bynes authentic copywriting interview joyful copy podcast

When you listen to this podcast, you'll uncover insights about my journey in life and business over the past few years.

After you listen, I'd love to hear your key takeaways. What stood...

What Buttons Are You Pushing? authentic copy copywriting framework joyful copy wordsmatter writing tip

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell...

Fear versus Love: Which thread are you pulling for sales? copywriting joyful copy writing

Did you know fear is a sell-tactic used by many in today’s marketplace?

Don’t believe me? Google phrases like “use fear to sell” or “how many people use fear to...

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