The world says, "always be selling." But that creates pressure and transactional relationships. A better approach? Always be offering value and building rapport.

Sure, a "no" can feel personal, espec...

The world today is full of distractions. In the midst of it all, marketing often promises one thing while subtly delivering something else.

Like a magician performing sleight of hand, brands and busi...

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you c...

Doesn't marketing feel like a contest in today's fast-paced online world? 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use every tric...

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution you’ve d...

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream com...

As purpose-driven leaders and Christian business owners, integrity is at the core of everything we think, say, create, and do. This principle extends to our marketing efforts, where building trust wit...

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow your ...

You either love it or you hate it.

Some use it as a form of expression. Others use it as a de-stressing tool.

And even others use it as a way to complain and whine while getting nothing done at all....

Have you ever sparked someone's interest with your thoughts, products, or services? 

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly awaiti...

Fact One: Discerning truth from deception is elusive, especially in our AI-focused society. (Sadly, humans have wrestled with deceptive practices for centuries.)

Fact Two: While many individuals and ...

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish st...