Close the Gap Between Marcom Results & Integrity

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"No" Isn’t the End—It’s an Open Door ethical integrity marketing messaging objections relationship serving vs selling

The world says, "always be selling." But that creates pressure and transactional relationships. A better approach? Always be offering value and building rapport.

Sure, a "no" can feel personal, espec...

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Are You Sabotaging Your Free Offer? Avoid These Common Mistakes content copywriting framework joyful communications marketing messaging writing tips

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow your ...

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Does Your Business Message Convey 5-star Dining or Fast-Food? business copywriting marketing messaging

Imagine that we hopped on a call, and I asked, "What do you do?”

Would you have to think about how to respond? Or would you know what to say immediately?

There is no wrong answer because we all achi...

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