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How an Audition for The Voice is Like Preparing for a Product Launch copywriting marketing product launch

Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?

There is so much to learn from others that can help any project...

The Case Against Guarantees Without Risks copywriting marketing product launch

It’s a fact: If you’re going to see results with a project or task, then you have to invest time preparing for the main event.

It is critical to learn best practices, study the...