Close the Gap Between Marcom Results & Integrity

Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

 
Marketing Sleight of Hand: Why Trust Matters More Than Tricks alignment authentic deceptive joyful communications marketing wordsmatter

The world today is full of distractions. In the midst of it all, marketing often promises one thing while subtly delivering something else.

Like a magician performing sleight of hand, brands and busi...

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The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which solut...

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Is Your Urgency Real, or Is It Memorex? alignment authentic communication copywriting credibility ethical wordsmatter

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

Th...

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Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware. 
 
These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.
 
"Thank you for making me look STUPID in front...

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Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night: 

Authentic Christians cannot hide Jesus.

 

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and bosses.

 

I frequ...

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What Buttons Are You Pushing? authentic copy copywriting framework joyful copy wordsmatter writing tip

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell the...

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How Will You Respond? alignment authentic copy copywriting wordsmatter

Finding a way to save lives from an invisible virus is key to our success as a human race.

We aren’t watching an action thriller movie.

Coronavirus is happening in real-life around the globe rig

...
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