Joy's Blog

The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which...

One-Size-Fits-None: Why Cookie-Cutter Marketing Communications Doesn’t Work copywriting focus framework joyful communications landing page writing tips

When you scroll through social media, does it sometimes feel like every fitness ad shouts a similar generic message? "Get fit!" "Download our app!"

Instead of pulling you in, you scroll on by. WHY?...

Marooned Monologue or Inspiring Symphony? Create Landing Pages That Connect connection copywriting focus joyful communications landing page transformation writing tips

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t...

Are You Sabotaging Your Free Offer? Avoid These Common Mistakes content copywriting framework joyful communications marketing messaging writing tips

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow...

Build Trust & Authentic Connections Through Email Marketing alignment authentic communications faith joyful communications marketing relationship writing tips

Have you ever sparked someone's interest with your thoughts, products, or services?

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly...

An Antidote to Deceptive Communications Tactics alignment authentic communications credibility deceptive framework joyful communications joyful copy marketing writing tips

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish...

Give Like Santa Year-Round? Do This. communications copywriting marketing writing tips

My last two blog posts offered you TEN tips to help your content Dance Like Frosty and Shine Like Rudolph. (If you missed them, you'll want to click the corresponding hyperlinks.)

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Make Your Content Shine Like Rudolph communications copy marketing writing tips

My previous post gave you five tips for infusing your copy with Frosty's Spirit. (If you missed it, you may want to go check it out.)

Now let's look at creating marketing copy to "Shine...

5 Ways To Make Your Marcom Dance Like Frosty communications copy marketing tips writing tips

Holiday sentiments are abundant right now, but this one caught my eye:

Dance like Frosty.

Shine like Rudolph.

Give like Santa.

Love like Jesus.

Wouldn't it be wonderful if we could weave this type...

Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware.

These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.

"Thank you for...

Unsure About What to Write or Say? Do These Six Things. communication copy framework ideas strategy tips writing tips

We've all suffered from "blank-page syndrome." You know, when the cursor on your page just blinks, but you can't think of what to write no matter what you think or do?

Sometimes not knowing what to...

If Nobody Sees, Does It Matter? alignment business communication copy copywriting faith focus ideas joyful copy new normal planning strategy writing tips

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind.

I was tired of waiting. I needed to get down the road.

And IF I ran the...

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