Close the Gap Between Marcom Results & Integrity

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10 Ways the Christmas Story Can Transform Your Communications alignment authentic communications connection ideas joyful communications marketing strategy transformation

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you...

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Is Truthful Persuasion Just a Myth? alignment authentic communication content credibility deceptive ethical joyful communications marketing strategy tips

Doesn't marketing feel like a contest in today's fast-paced online world? 

 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use...

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From Panic Purchases to Purposeful Connections: Marketing Beyond Fear and Scarcity authentic business owner communications entrepreneurs ethical joyful communications marketing strategy tips

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution...

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The Marketing Pressure Cooker: Maintaining Integrity in a Click-Crazy World alignment authentic business owner communications deceptive entrepreneurs ethical joyful communications marketing

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream...

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Walking the Tightrope: Balancing Truth with Persuasion in Marketing

It is no secret that growing your business requires effective marketing. 

But as a purpose-driven leader, ethical entrepreneur, or Christian business owner, you also want to stay true to your...

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The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which...

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One-Size-Fits-None: Why Cookie-Cutter Marketing Communications Doesnโ€™t Work copywriting focus framework joyful communications landing page writing tips

When you scroll through social media, does it sometimes feel like every fitness ad shouts a similar generic message? "Get fit!" "Download our app!"

Instead of pulling you in, you scroll on by. WHY?...

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Marooned Monologue or Inspiring Symphony? Create Landing Pages That Connect connection copywriting focus joyful communications landing page transformation writing tips

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t...

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How Ethical Email Practices Will Set Your Business Apart alignment authentic credibility deceptive email ethical joyful communications marketing trust

As purpose-driven leaders and Christian business owners, integrity is at the core of everything we think, say, create, and do. This principle extends to our marketing efforts, where building trust...

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My Journey: Answering the Call in Business. alignment authentic business owner communications entrepreneurs ethical faith

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and...

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Are You Sabotaging Your Free Offer? Avoid These Common Mistakes content copywriting framework joyful communications marketing messaging writing tips

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow...

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Is Your Urgency Real, or Is It Memorex? alignment authentic communication copywriting credibility ethical wordsmatter

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

...

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