The world says, "always be selling." But that creates pressure and transactional relationships. A better approach? Always be offering value and building rapport.

Sure, a "no" can feel personal,...

The world today is full of distractions. In the midst of it all, marketing often promises one thing while subtly delivering something else.

Like a magician performing sleight of hand, brands and...

“Out with the old, in with the new.” That saying has been around for centuries.

But as we step into the new year, I prefer to think of it as a blank canvas, brimming with possibilities...

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you...

Doesn't marketing feel like a contest in today's fast-paced online world? 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use...

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution...

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream...

It is no secret that growing your business requires effective marketing. 

But as a purpose-driven leader, ethical entrepreneur, or Christian business owner, you also want to stay true to your...

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which...

When you scroll through social media, does it sometimes feel like every fitness ad shouts a similar generic message? "Get fit!" "Download our app!"

Instead of pulling you in, you scroll on by. WHY?...

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t...

As purpose-driven leaders and Christian business owners, integrity is at the core of everything we think, say, create, and do. This principle extends to our marketing efforts, where building trust...