Joy's Blog

My Journey: Answering the Call in Business. alignment authentic business owner communications entrepreneurs ethical faith

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and attendees, sh...

Are You Sabotaging Your Free Offer? Avoid These Common Mistakes content copywriting framework joyful communications marketing messaging writing tips

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow your ...

Is Your Urgency Real, or Is It Memorex? alignment authentic communication copywriting credibility ethical wordsmatter

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

Th...

The Joy (or Pain) of Creating Marketing Content communications content copy framework marketing strategy tips

You either love it or you hate it.

Some use it as a form of expression. Others use it as a de-stressing tool.

And even others use it as a way to complain and whine while getting nothing done at all....

Lead with Humility: How to Showcase Your Expertise Without Ego authentic connection email relationship writing tip

In the world of coaching, entrepreneurship, or any business venture, confidence is seen as a must-have characteristic.

Why? Because a vast majority lean into confidence to get them on a stage, gui...

Build Trust & Authentic Connections Through Email Marketing alignment authentic communications faith joyful communications marketing relationship writing tips

Have you ever sparked someone's interest with your thoughts, products, or services?

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly awaiti...

From Truth to Trust: Tips for Building Lasting Connections alignment authentic ethical joyful communications joyful copy marketing relationship trust

Fact One: Discerning truth from deception is elusive, especially in our AI-focused society. (Sadly, humans have wrestled with deceptive practices for centuries.)

Fact Two: While many individuals and ...

An Antidote to Deceptive Communications Tactics alignment authentic communications credibility deceptive framework joyful communications joyful copy marketing writing tips

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish st...

Give Like Santa Year-Round? Do This. communications copywriting marketing writing tips

My last two blog posts offered you TEN tips to help your content Dance Like Frosty and Shine Like Rudolph. (If you missed them, you'll want to click the corresponding hyperlinks.)

Now let's focus on ...

Make Your Content Shine Like Rudolph communications copy marketing writing tips

My previous post gave you five tips for infusing your copy with Frosty's Spirit. (If you missed it, you may want to go check it out.)

Now let's look at creating marketing copy to "Shine Like Rudolph....

5 Ways To Make Your Marcom Dance Like Frosty communications copy marketing tips writing tips

Holiday sentiments are abundant right now, but this one caught my eye:

Dance like Frosty.

Shine like Rudolph.

Give like Santa.

Love like Jesus.

Wouldn't it be wonderful if we could weave this typ...

Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware.

These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.

"Thank you for making me look STUPID in front...

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