Joy's Blog

10 Ways the Christmas Story Can Transform Your Communications alignment authentic communications connection ideas joyful communications marketing strategy transformation

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you...

Is Truthful Persuasion Just a Myth? alignment authentic communication content credibility deceptive ethical joyful communications marketing strategy tips

Doesn't marketing feel like a contest in today's fast-paced online world?

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use...

From Panic Purchases to Purposeful Connections: Marketing Beyond Fear and Scarcity authentic business owner communications entrepreneurs ethical joyful communications marketing strategy tips

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution...

The Joy (or Pain) of Creating Marketing Content communications content copy framework marketing strategy tips

You either love it or you hate it.

Some use it as a form of expression. Others use it as a de-stressing tool.

And even others use it as a way to complain and whine while getting nothing done at...

Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware.

These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.

"Thank you for...

Planning BEFORE Doing alignment framework goals plan planning roadmap spiritual intelligence strategy workshop

Most sources say strategic marketing planing became a thing between 1952 and 1964.

But strategic planning is discussed throughout The Ultimate How-To Guide (aka The Bible), which is over 3,400...

Is Showing Kindness A Means To An End? alignment ethical kindness podcast strategy

Some view showing kindness as a means to an end, especially in business for sales and marketing.

The theory is to 'be kind so people will do what you want.'

But genuine KINDNESS IS ALWAYS THE RIGHT...

Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night:

Authentic Christians cannot hide Jesus.

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and...

Seeking Answers During A Shift? Consider These Thoughts alignment business coaching faith focus planning strategy trust

Unsure About What to Write or Say? Do These Six Things. communication copy framework ideas strategy tips writing tips

We've all suffered from "blank-page syndrome." You know, when the cursor on your page just blinks, but you can't think of what to write no matter what you think or do?

Sometimes not knowing what to...

If Nobody Sees, Does It Matter? alignment business communication copy copywriting faith focus ideas joyful copy new normal planning strategy writing tips

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind.

I was tired of waiting. I needed to get down the road.

And IF I ran the...

Jumping From First Date to Marriage Proposal alignment authentic copywriting joyful copy strategy success writing tips

The way we approach life and business says a lot about who we are as individuals.

Some see everything as a negotiation.

Al Pacino and Keanu Reeves’ exchange in The Devils Advocate comes to...

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