Close the Gap Between Marcom Results & Integrity

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How to Make Frustration Work for You Instead of Against You 
 copy copywriting marketing strategy writing tip

Life seems filled with a long list of frustrations. In the past few days alone, my list of toestubbers keeps growing at a rapid pace.

From the client who struggles to follow-thru with a...

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Communication Lessons from My Pain copywriting lessons likability persuasion strategy writing

Do you find it harder to remember things (unless you write them down) or get easily distracted (unless you block out focus time)? Sometimes I do, too. 

Information overload seems like a...

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Why Sales and Marketing Copy is Like Dating copy copywriting marketing sales strategy

Have you ever met someone who jumped straight from hello to a marriage proposal?

I think we all have encountered that in one way or another. 

Here’s What Happened...

I was living in...

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FEAR: Face Everything And Rise marketing plan strategy
A friend of mine posted on Facebook that she was freaking out about an impending storm not that long ago. In the post, she asked her friends to say things to calm her.

A Panic Attack...
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The Hidden Success Secret Most Entrepreneurial Business Owners Forget to Do copywriting entrepreneur marketing planning strategy
If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.


But if you’re the type of entrepreneur that is driven to...
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Dive Into Your Goals Without Shiny Object Syndrome copywriting entrepreneur marketing planning strategy

Everywhere we look people are talking about creating goals for the new year.

At its core, goal creating is about change and transformation.

Creating transformation is a good pursuit anytime —...

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Dive Into Your Past to Move Forward copywriting entrepreneur marketing planning strategy

’Tis the season when everyone reflects on where they have been over the past year.

We all seem to play the reflection game in one way or another.

If you’re like me, you’ve probably...

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