Joy's Blog

Why Genuine Listening is Important: 7 Ways to Connect with Others marketing

Marketing has been around in some form or fashion since the mid-1400s. The various mediums and methods have changed over time. But through its evolution, the skill of listening has remained a core...

When Connecting with Customers, One-Size-Fits-All, Right?! copywriting marketing

I spend a lot of time with the “President” and “COO” of my business.

These two influencers also happen to be my furry-sons—Quigley and Paisley.

No surprise that they...

The Hidden Success Secret Most Entrepreneurial Business Owners Forget to Do copywriting entrepreneur marketing planning strategy

If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.

But if you’re the type of entrepreneur that is driven to...

Dive Into Your Goals Without Shiny Object Syndrome copywriting entrepreneur marketing planning strategy

Everywhere we look people are talking about creating goals for the new year.

At its core, goal creating is about change and transformation.

Creating transformation is a good pursuit anytime —...

I don't always go diving in January, but when I do... copywriting entrepreneur marketing

You've probably figured out that I'm a copywriter and marketer who is passionate about scuba diving.

Playing the role of an underwater tourist makes me do a happy dance.

Finding lessons from...

Dive Into Your Past to Move Forward copywriting entrepreneur marketing planning strategy

’Tis the season when everyone reflects on where they have been over the past year.

We all seem to play the reflection game in one way or another.

If you’re like me, you’ve probably...

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