Close the Gap Between Marcom Results & Integrity

Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

 
Another AI Hoodwink Strikes Again alignment artificial intelligence authentic business communications copywriting marketing spiritual intelligence transformation

When my coaching call ended, I took my two energetic fur-kids outside to play ball for 5 minutes.

 

The temperature felt "pleasant" (for Florida), BUT dark rain clouds loomed overhead with the...

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Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night: 

Authentic Christians cannot hide Jesus.

 

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and...

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KDE Podcast Live Episode 426: What's All the Hype About AI? Does It Really Matter? alignment artificial intelligence authentic business business owner deceptive faith podcast

One of the HOTTEST TOPICS in business today surrounds the use of AI to create and do, especially for marketing content.

While I'm a regular co-host for the KDE Live Podcast, for episode 426...

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Podcast Interview: Power Up Your Marriage & Business authentic business communications copywriting interview podcast

When you listen to this podcast, you'll hear me share about writing marketing messages that sell, and so much more.

Robert & Kay Lee Fukui talk with me about working in corporate...

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If Nobody Sees, Does It Matter? alignment business communication copy copywriting faith focus ideas joyful copy new normal planning strategy writing tips

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind. 

I was tired of waiting. I needed to get down the road. 

And IF I ran the...

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Go Solo Entrepreneur Interview business business owner coaching copywriting entrepreneurs interview lessons

Cat Domingo of Go Solo recently interviewed me to learn more about my business and how I show up in the world. What I loved most about this opportunity was the ability to share tips for anyone...

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Persuasion vs. Manipulation authentic business copy credibility virtual summit
Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.
It is hard to avoid the two concepts because they have become part of societal...
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Want to Get Unstuck? Do These Things... business success tips writing

Does consistently writing about your business seem like a hurdle to overcome?

From sleep deprivation to not enough hours in the day—the list of excuses…err, I mean 'competing...

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Does Your Business Message Convey 5-star Dining or Fast-Food? business copywriting marketing messaging

Imagine that we hopped on a call, and I asked, "What do you do?”

Would you have to think about how to respond? Or would you know what to say immediately?

There is no wrong answer because we...

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What Is Copywriting, And Why Should You Care? business business owner communication copy copywriting entrepreneurs tips

Last week, I had the opportunity to speak during a Virtual Summit about using copywriting to move from Joyless to JoyFUL.

Facilitated like a podcast interview on video, the energy of the live...

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How Will You Live a New Normal? business faith hope life new normal

Every morning this week, the national news starts with, "We're here for you as we all learn to live with a new normal."

But it struck me that my new normal began about a month ago.

The timing of...

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